I recall Zig Ziglar explaining that most of the time there are two ways of getting your point across. His example was telling his sweetheart, "Your face could stop the hands of time." or, "Your face could stop a clock." I agree that the marketing of cryptocurrencies would be better served by showing how crypto will improve and enhance business rather than disrupt or destroy it. Imagine trying to get the local business person to begin using Bitcoin by talking about how it will disrupt business. You will be shown the door very quickly.