https://www.coindesk.com/kodak-launching-cryptocurrency-photographers/
It will be interesting to see how their ICO goes. Also, many companies must be seeing the value in announcing projects in crypto. Kodak enjoyed nearly a 100% increase in value. The real important thing is to look at who these companies are bringing in to actually develop and enable these technologies or if they are just doing it for the PR.
These days everyone uses their phone to take photo's - no money left in the camera business.
Century-old camera brand Kodak goes full Crypto - https://steemit.com/crypto/@nzfxtrader/century-old-camera-brand-kodak-goes-full-crypto
See how Kodak stock skyrocketed after the announcement:
This is a screenshot taken from Google showing price action of the last 365 days.
Amazing!