Of course it is easy to indentify people by the blockchain. They even had a rich list there. Other coins have TOR too, and even the functionality they call DeepSend, but don't have (to date).
In less than half a year from now, when the airdrops stop, the price will be driven artificially maybe to 2$. And then the anonymous "developers" will dump their stash of thousands of onions. Stay tuned. It will happen!
This is new coin so ofc it develops all the time. Their distribution model is one of the best and it doesn't matter if devs sells their share, i though they already sold some. Wide community is also quite important and they have lot of users. What comes to price, let the markets decide. Btw. DeepVault is awesome!
It is not a new coin, it is copy and paste of the sources developed by someone else. They did not add any new functionality.