I do think a useful/secure aspect of any blockchain is critically important so we may see many projects going away long term, but unlike Facebook/MySpace, many crypto projects are open source and can be adjusted as needed to adapt to changing market pressures.
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Interesting, who controls the adjustments?
Who controls any open-source project? It's up to the community consensus and the developers involved. If they do something people don't like, they fork it to start a new project which better fits their goals.