I think due to the nature of interactions and tech here, early adoption is only for those that really wanna use, understand it, and accept there's gonna be a whole lot of friction. But i think diversity is ultimately a good thing, at least for the core group. Quicker growth should come from more organised and well-managed communities with specific goals.
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Yes I think you are right in saying there will be friction, and plenty to iron out. Hopefully the test case, Steemit et. al. has proved it's achievable, we just need our first brave SMT customer!