I think we need to let the explosion of the free market happen. I have a feeling many different educational minds will be considering different ways to approach this challenge.
We want it to have the greatest incentive possible, so I predict that this will be the finish line that we are all racing to.
Not only that but I think historically the interface needs to keep up with the constant needs of the users, so the team has to be ON IT like never before - but once again that comes down to incentive again.