Monetizing & Incentivizing Data & Healthy Living through the Zealeum Token

With an estimated global value of $3.7 trillion and double-digit annual growth across all global wellness sectors since 2010, the wellness industry is one of the world’s largest and fastest growing industries today. It includes healthy eating, weight loss, nutrition, wellness tourism, fitness mind & body, the spa industry, beauty & anti-aging, vitamins and natural health supplements, and more. Since the new millennium, there has been a surge of interest for fitness and wellness products and services, with fitness and healthy living becoming a lifestyle.

With the rise of mobile phones, social media and wearable technology, those individuals passionate about health and wellness now have the opportunity to share their experiences and passions in real-time and with anyone in the world through photos, blog posts, videos and more. Both supply and demand for services and products that promote good health and wellness have increased exponentially.

The Problem

There are a few problems currently facing the wellness industry. Applications and companies collect data from customers which they sell to third-parties. Customers have no choice but to lose the rights to their own data by agreeing to privacy terms and conditions, and by agreeing to download an application controlled centrally. The users generating this data cannot aggregate, share and monetize it. Due to the fact that there is currently no means to leverage and interconnect existing data across the industry, the full potential of mobile health and wellness applications cannot be reached. The rise of mobile health applications has not yet delivered on the promise of digital technology empowering individuals and resulting in better health care and a more connected health & wellness market.

At the moment, the world generates 2.5 quintillion bytes of data per day. Much of this data does not actually belong to the individual generating it as it is usually owned by companies such as social media applications who analyze, aggregate and monetize the data. Privacy is often breached, as the company collecting the data sells it to large companies who can make the most use of it. In addition, users of fitness or health mobile applications must currently download and utilize up to five or more different applications to help track different statistics or help accomplish different tasks.

The Solution

The Zealeum platform is a solution to many of the problems currently facing the entire health industry. With the introduction of Zealeum, a blockchain-based platform, users are finally able to attain full control of their health data; gaining the ability to create a health profile where they can store, view and sell their own data while being compensated for it and preserving their privacy according to their limitations and preferences. Zealeum allows users to create a health profile which can include medical records, manually inputted data, data collected from wearables and other data-tracking application. Such a health profile would be very valuable in several situations such as when a user would like to get a diagnosis, purchase insurance products, receive personalized exercise plans, customized diet plans, and much more.

The Zealeum Platform creates, stores and constantly updates every users' digital profile which includes metadata and data that paints a full picture of who each user is in terms of their identity, their health and their fitness profile. What results is a valuable asset in the growing global data marketplace and a complete profile of an individual participating in a global ecosystem. The potential for individuals as well as health insurance companies, health care providers, doctors, fitness trainers, nutritionists and many other network participants to join and to be positively benefited in such an ecosystem is what drives the Zealeum project.

The Zealeum Token (ZEAL) is an ERC20 standard token which incentivizes participation in the Zealeum ecosystem and serves to reward users of the platform through the reward mechanism of the Zealeum Wallet. With Zealeum, anyone can receive rewards in the form of a cryptocurrency for carrying out activities such as reaching their goals, accomplishing tasks, visiting certain health and wellness areas of attraction in their region, transacting on the platform, and much more.

The Zealeum Token aims to not only serve as a unit of account in this blockchain-based platform where health and wellness products and services can be purchased, but also to give users full control of their data back. Users on the platform can package and sell their data to companies or fitness professionals interested in viewing or leveraging that data. In line with Zealeum's policy of keeping users in full control, users set their own privacy rights and choose exactly which information they would allow to be shared. They are alerted with a request for data whenever there is interest for their data. The Zealeum Platform and Zeal Token will enable a global marketplace for health and wellness products, services and data; empowering its users to take control of not only their information, but also their health.

Our Vision
Zealeum's vision is to promote optimal wellbeing in stride with enhancing the entire health & wellness industry where users will finally have the opportunity to monetize their data and will be incentivised to live healthier lifestyles. And supporting custom user experiences while also helping health and wellness organizations make intelligent decisions on how to best serve consumers and empower them to remain in full control of their personal information at all times but most of all their health.

The Zealeum Ecosystem Participants
The Zealeum ecosystem participants include, but are not limited to:

• Individuals
  Those tracking their fitness & wellness goals.
  Those tracking health-related data to monitor chronic illnesses
  Those documenting & planning meals.
  Those interested in taking control of their healthcare.

• Professionals
  Fitness trainers wishing to offer specialized packages to individuals based on their fitness & wellness profile
  Nutritionists offering services including personalized meal plans given an individual users' profile & characteristics
  Lifecoaches & other lifestyle gurus offering customizable and personalized packages based on the individual user's needs.

• Establishments
  Fitness centers rewarding users with ZEAL Tokens in exchange for visiting a gym and working out or purchasing products or services from their establishment.
  Companies offering massage services, martial arts classes, or therapy.
  Insurance companies offering insurance products to customers based on their medical records & health profile.
  Hospitals or doctors requesting a user's medical record & health profile.

• Information Brokers & Data Purchasers
  At the core of the Zealeum platform is the user-generated AND controlled health data and the corresponding data marketplace.
  Users can decide which information can be shared or sold, and to whom.
  Whenever purchase requests are made, users will be notified and can approve the sale of their data in order to earn ZEAL Tokens.

Requests for data can be made by professionals such as fitness trainers and nutritionists, establishments, information brokers, doctors or anyone else interested in potentially offering a user their product or service.
Users earn ZEAL Tokens simply for connecting with these potential purchasers!
Upon approval from individuals, information will be analyzed, aggregated and neatly packaged to sell to big data purchasers in order to fund further developments and community initiatives on the platform.

ITO and TOKEN details

The Zealeum Token (ZEAL) is an ERC20 standard token which incentivizes participation in the Zealeum ecosystem and serves to reward users of the platform through the reward mechanism of the Zealeum Wallet. With the Zeal Token, anyone can receive rewards in the form of a cryptocurrency for carrying out activities such as reaching their goals, visiting certain health and wellness areas of attraction in their region, transacting on the platform, and much more.

The Zeal Token aims to not only serve as a unit of account in this blockchain-based platform where health and wellness products and services can be purchased, but also to give users full control of their data back. Through the token, users on the platform can package and sell their data to companies or fitness professionals interested in viewing or leveraging that data. In line with Zealeum’s policy of keeping users in full control, users set their own privacy rights and choose exactly which information they would allow to be shared. They are alerted with a request for data whenever there is interest for their data. The Zealeum Platform and Zeal

Token will enable a global marketplace for health and wellness products, services and data; empowering its users to take control of not only their information, but also their health.

A total of 1,000,000,000 (1 billion) ZEAL will be pre-mined during the initial token generation event. Of the 1,000,000,000 ZEAL in circulation, 600,000,000 will be made immediately available to the public through the pre-sale and initial token offering periods

Token Offering Overview

• Blockchain: Ethereum

• Token Name: Zeal Token

• Token: ZEAL

• Total Token Supply: 1,000,000,000 ZEAL

• Available to Public: 600,000,000 ZEAL

-Hard Cap: $50,000,000 USD

• Soft Cap: $5,000,000 USD

• 50% of unsold tokens will be distributed
  to participants through the Zealeum
  Community Fund

• 50% of unsold tokens will be burned.

Zeal Token Allocations
Pre-Sale Supply: 200,000,000 ZEAL
Public Sale Supply: 400,000,000 ZEAL

• Blockchain: Ethereum
• Token Name: Zeal Token
• Token: ZEAL
• Total Token Supply: 1,000,000,000 ZEAL
• Available to Public: 600,000,000 ZEAL
• Hard Cap: $50,000,000 USD
• Soft Cap: $5,000,000 USD
• 50% of unsold tokens will be distributed to participants through the Zealeum Community Fund
• 50% of unsold tokens will be burned.

Token Allocation

Meet the amazing team behind this great project

ROADMAP

Q4 2017

Zealeum concept research and development. Whitepaper completion. Begin attracting partners to the Zealeum project.

Q1 2018

Development of the Zealeum Platform begins. Promotional efforts to increase awareness of the project. Pre-sale begins and concludes, raising initial funds towards the soft cap. Zeal Token is developed.

Q2 2018

Initial token offering main sale begins and concludes. If successfully funded, development of the Zealeum Platform and wallet continues. Team expansion.

Q3 2018

Apply for the Zeal Token to be listed on at least two exchanges by the end of Q3.

Q4 2018

Continued business development in order to attract several partners to the platform. Zeal Tokens offered to institutions in order to incentivize participants to complete tasks or check in at their establishments.

Q1 2019

Beta release of the Zealeum Wallet, with complete token functionalities. ZEAL can be earned through successful execution of smart contracts.

Q2 2019

Beta release of the Zealeum Platform including core functionalities such as data marketplace, healthy living product and service marketplace, rewards and contests.

Q3 2019

Improvements and bug fixes to the platform and wallet. Optimization of big data services and the Zealeum marketplaces.

Q4 2019

Complete wallet integration with community ecosystem partners and the Zealeum platform. Further optimization of the interface and functions of the platform.

For more information, please visit the links below:

Website: https://zealeum.life/

White Paper: https://zealeum.life/wp-content/uploads/2018/03/zealeaum_white_paper_mar1318-1.pdf

Facebook: https://www.facebook.com/Zealeum/

Twitter : https://twitter.com/_zealeum

Telegram: https://t.me/zealeum

Instagram: https://www.instagram.com/zealeum/

Author: Tosin David

My BitcoinTalk Profile: https://bitcointalk.org/index.php?action=profile;u=1180815

Disclaimer: This article was published in terms of the bounty campaign. I am not a project team member or its representative but a supporter of this incredible project.