ARROUND - The World’s First Decentralized Advertising Solution in Augmented Reality

The revolution of cryptocurrency is amazingly spreading like wide fire and has been gaining a remarkable level of acceptance.

INTRODUCTION:

A cryptocurrency (or crypto currency) is a digital asset designed to work as a medium of exchange that uses strong cryptography to secure financial transactions, control the creation of additional units, and verify the transfer of assets. Cryptocurrencies are a kind of alternative currency and digital currency (of which virtual currency is a subset). Cryptocurrencies use decentralized control as opposed to centralized digital currency and central banking systems.

While this revolution of cryptocurrency is gaining wide acceptance, ARROUND, a decentralized augmented reality (AR) platform that provides the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences has arrived.

"Augmented reality (AR) has turned into a phenomenon, which holds a lot of promise for organizations looking to attract new clients, improve customer experience, and generate additional revenue. Not becoming early adopters of this advancing technology, businesses could be missing an opportunity to get ahead of the competition. With the use of augmented reality apps and solutions, businesses can engage and attract new customers using innovative interactions.

Augmented Reality brings users information that exists in the digital world and presents it automatically and intuitively in association with things in the real, or physical, world. Users discover interactive content such as animation, video or 3D products overlaid on a live video from their smartphone camera pointed at a marker, which can be an image or a physical object."

With that being said, Augmented reality is about to radically change how we see the world around us and ARROUND is leading the race into this brave new world with the help of blockchain.

They are providing the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences. Advertisers will have a brand new way to engage consumers through the use of creative campaigns in augmented reality, and high-street retail outlets can harness the power of big data and targeted campaigns for the first time in history.

PRESENTING ARROUND

ARROUND is a decentralized augmented reality (AR) platform that provides the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences.Advertisers will have a brand new way to engage consumers through the use of creative campaigns in augmented reality, and high-street retail outlets can harness the power of big data and targeted campaigns for the first time in history.

Furthermore, ordinary users will be able to interact with the elements of augmented reality (hereinafter AR) through the application for mobile devices. Besides users, ARROUND platform will be able to unite brands, advertisers, advertising agencies and developers of AR technologies within its ecosystem. The movement towards the development of VR and AR technologies today is one of the more promising, as evidenced by the huge number of companies that work in this industry. This is also indicated by the capitalization of these companies.

Augmented reality alters one’s ongoing perception of a real world environment, whereas virtual reality completely replaces the user's real world environment with a simulated one. Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality. Unlike virtual reality, which requires you to inhabit an entirely virtual environment, augmented reality uses your existing natural environment and simply overlays virtual information on top of it. As both virtual and real worlds harmoniously coexist, users of augmented reality experience a new and improved natural world where virtual information is used as a tool to provide assistance in everyday activities.

Problems TO TACKLE

The public is hungry for AR content
The public expects and demands ever more engaging augmented reality content.
AR developers have little opportunity to reach the consumer market
Demand for mobile advertising is growing, but the public is tired of traditional approaches.
The mobile marketing channel is saturated
A growing army of AR developers need a marketplace for their products & services.

Proposed Solution

ARROUND offers a disruptive and fully functional AR social platform available for iOS and Android, which will also be ported to consumer smartglasses.

The use of blockchain ensures IP rights and the AR Store provides a staging area to test new products and services, which ultimate contributes to the development of the social network.

ARROUND offers a new and engaging way for advertisers, brands and organizations to reach their audience in a way that both delights them and informs them.

About The ARROUND Platform

Each element of the ARROUND platform combines to form an ecosystem capable of supporting an advanced consumer and retail application.

ARROUND is developing a blockchain platform consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world.

Miners: Holders of ARROUND blockchain servers and servers for storing and processing visual content

Users: Users will be able to obtain information on promotional offers and where they are happening through ARROUND

Brands and Advertisers: Brands and advertisers will be able to use ARROUND as a platform, which in turn uses big data to lead them to the best audience within walking distance

Advertising Agencies: Advertising and creative agencies and freelancers will be able to offer brands content development using the tools of the platform, and the content platform will also provide tools for producers and organizers of live events and quests in augmented reality

AR Device Developers: Integrate devices with the platform and expand their user base

Application Developers: Provide software for implementation of AR content

How It Works?

Arround is a setup that will open a standard interactive and advertisement system that will pave way for experts in their various domain to display their potentials in many areas. The experts include users, app creators, advertisers, and, other agencies.

Every user will be given the access to have a personal account dashboard in order for them to display their products through the use of the augmented reality. This will definitely bring about multiple streams of sales from around the world.

The Advantages

This venture has several advantages that it can provide to its users. These advantages are available for different categories of users.

Users

The participants of this great venture can utilize this platform as a means by which they can communicate and interact among themselves in augmented reality. Furthermore, the addition of the blockchain operations on the venture is made in order to generated sales for services and advertising through a digitalized business model.

Advertisers

The advertisers will be given the opportunity to leverage on the amiable operations of the augmented reality in order to pass a solid Information of their products and services to the customers and thereby generating tangible sales for their various products. They will also be enabled to utilize the digitalized technology in the mobile advertising channel where they can advertise their products/services without any need of third parties.

Developers

The upcoming developers can benefit from this venture through the partnership they have built. This is because due to the growth of the augmented reality it will be a good collaboration to join efforts with other developers to build new advertising channels with unique features.

Bonuses and rewards will be given to the participants of this platform and there will also be a communicational system for users to search for friends on a territorial basis.

Why Use Blockchain?

Blockchain ties all elements of the project together. Advertising inventory and campaigns are registered in the blockchain and paid for by ARR. A bounty in ARR is paid to map builders and all transactions across the social network are conducted in the ARR token. In addition to revenue from advertising, we envision significant value in leasing the AR Map to 3rd party applications and connecting them to our advertising network. All intellectual property and privacy rights are guaranteed via smart contracts.
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Token Sale and ICO Details

The ARR Token, created on the Ethereum block, is the only internal payment currency. Users, depending on their role on this platform and functions, will pay for ARROUND services. First ARR can be purchased at all stages of the sale, and after that it will be available on stock exchanges. In the future, the team plans to move to its own block.

Token Details

Token: ARR (ERC20)

Total amount: 3,000,000,000 ARR

Pre-Sale: 02/27/2018 - 01/01/2018

Private Sale: 01/05/2018 - 15/09/2018

Main Sale: 15/09/2018 - 11/15/2018

Price: 1 ARR = $ 0.035

SoftCap: $ 5,000,000

HardCap: $ 30,000,000

Token Distribution

48.3%: sales (pre-sale and sale of tokens)

8.2%: bonus tokens for sale and sale of tokens

22%: Community Development Fund - CDF (including consultants, partners, etc.)

10%: Network Development Fund - Fund for the support of owners of major nodes (NDF)

10%: Team

1.5%: Bounty

RoadMap

2016

Initial idea to create a communication platform based on augmented realityOptimization of the project’s business conceptPresentation of idea and feedback

2017

Technical specification of the project

First major partner, 36.6 which runs the biggest pharmacy network in RussiaInvestment into the development of MVP

2018

Release mobile app for iOS and Android

Launch first campaigns with partners, 36.6 and the Atrium shopping mallRelease of the alpha version, seed the platform with content and open the doors to targeted users

2019

Port ARROUND to ODG Augmented Reality Glasses and Microsoft HoloLens

Launch advertising campaigns with large pharmacy chains across Europe

Engage advertising agencies on the platform

Develop self-service module for ad agencies to build their own AR content2020

The first auction in the secondary market for the sale of advertising space inside the platform

Launch of SDK, attracting third-party developers to the platform

Expansion to new markets: China, Japan, Korea, Europe

Launch of a pilot project with a partner in the US

Meet The Team