Seems like crypto currencies should be labeled as property instead of a "coin". Then, you can't be an investor. You just own property. The coin offering concept seems to be confused with offering shares of a company, which is the link the SEC is trying to make. Coins are not shares of the company. At least it does not appear to be. Instead, the people creating the coin should make it clear it is an intellectual property product line. This is clearly a perception battle.