Looks interesting however the complexity of the implementation is going to take a long time as merchants needs time to adapt to new systems and consumers on boarding will take a lot of advertising.
The concept sounds great no doubt.
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I reckon that's why there starting out small with merchants in Korea that already have the Dodo system implemented, since it only takes minutes for them to set up.
I reckon once this hits the mainstream and begins to take traction, more offline retail outlets will jump on board once they see how benefits outweigh the implementation cost