Any ICO or currency that needs a star/celebrity to boost the sales of it, i would steer clear of it. That includes this one you mention and certainly includes the one with Dennis Rodman, i.e. Potcoin. These people would make me laugh if they didn't hurt ignorant investors...
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Exactly, that's why I put the statement at the bottom. Too many people don't understand the technology and are throwing their money at anything, hoping it will somehow make them millions down the line.