Social interaction is human nature and most people do it for an ephemeral-emotional reward (i.e. Facebook). Now, Steemit shows up and starts offering monetary , albeit crypto-currency with a learning curve, rewards. It does not matter to me where my 'Crypto-Reward' comes from, I would just like to see a little return. Emotions are great for longevity, but ISPs and Electricity companies don't accept "warm fuzzies" at this time. So I would say you owe us no apologies.

By the way, the "Coke" font is cool. I've offered it as a custom design.
http://www.redbubble.com/people/tmpsg/works/12713105-your-cola-name