I think Burger King Russia did a rewards program on WavesPlatform and called it WhopperCoin. I'm guessing it hasn't caught on here yet because of some weird regulation or other that their lawyers have warned them against. Who knows I can only speculate. I agree though, blockchain and rewards programs seem like a perfect fit!
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Damn, I forgot about that one.
All these U.S. companies seem to move in lock-step. I posit that many of them have done research/development work, but won't jump until some major company does. Then we'll see a flood.
Sadly, I think crypto is still too complicated for a lot of people. I know, to us, it's like email. But then again, a lot of people still struggle with email. App-based stuff like I assume BK-RUS did are probably going to solve that. They don't want to know what's under the hood.
They also might be afraid of failure, that is to say, to see their reward tokens on exchanges, and losing value. No reward without risk, though, as we all know.