What is Patrón?

Patron is a novel idea developed in Japan, which uses the Blockchain technology to combine the today´s Social Networking market with the new shared economy, a successful business model introduced earlier by AirBnB and Uber.It is a novel idea that combines the market of social networks with the new shared economy of AirBnB and Uber. The blockchain technology used by Patrón allows contracts between influencers and companies directly and without intermediaries, guaranteeing security and transparency in transactions.Patron evaluates the listed influencers on the platform, which are also called hosts, by a set of methods which properly defines an influencer's capability and by this, calculates the influencer's worth which is expressed by a monetary value (in digital currency).

Patron's Evaluation Methods

On this evaluation method, Patron will consider the engagement from both ends i.e the followers' responses to the influencers' contents and the responses of influencers to the followers' responses. This judgement category will help measure REAL influencers from "ghost-followers" influencers, who probably gained a huge following from, "follow for follow".
This is also an excellent category to measure the homogeneity of an audience and the content consistency of the influencer. An influencer who has not settled on yet on a particular niche would attract persons of varying interests to his following. Such influencers would have a reduced engagement in his/her contents, as only fractions (possibly a very small one if the influencer creates contents across a broad range of niches) will be interested and engage with that released content. A consistent content influencer however, usually gets large engagements in his created content because of the audience of homogeneous interest, the influencer has built.
This method of judgement deals primarily with that attribute which makes an influencer, an influencer. This is the number of persons in his following - the audience. The larger the audience, the more influential, an influencer is likely to be, hence the higher the rank or worth attached to an SNS influencer with a large following.
Another consideration under this category of judgement would be, the influencer's or host's versatility with social media platforms. Hosts with more digital presence tend to reach out to more users simply because of the difference in taste of end users, who could choose to be in one social medium and not another. So, Patron hosts which reaches out to a broader demographic of users definitely has a higher dissemination ability and would score him/her more points of worth & rank. Those of two of the factors which would surely be considered under that criterion.
Every single time, an influencer meets a need he has promised to meet, he/she builds trust in the relationship with the audience. A trustworthy influencer has more impact on the behavior of her audience more than an untrustworthy one. Such influencer can easily sell an idea, service or products to his audience because they trust him to always deliver. Such influencer will definitely have more worth than the dubious ones on Patron.

Benefits Of Patron

Patron also help sponsor in determining the worth of any influencer and enable them to price an influencer appropriately.Patron also enable sponsor to contact influencers based on the demography of their followers.It enables sponsors to spread their information quickly to the right prospective customers with minimal research and investment.With patron, sponsors will be able to contact the right influencer that will be able to bring the appropriate product conversion rate.
Patron offers influencers the opportunity to advertise themselves to the right sponsors.With patron, influencers will know how best to negotiate contract terms based on their followers and demography.With patron, influencers will also know how best to motivate their followers to patronize their brand. Etc.Influencers can build brands around themselves based on their followers, the companies they have previously worked with and their price range.
Followers of influencers will have access to better contents or products.Followers will also benefits from promos or discounts given out by companies on products promoted by their influencers.Some influencers may run some personal promos on their own to motivate their followers to patronize their brands. This will serve as a rewarding mechanism to followers that take action on the promoted products. Etc.

Patron Token

By the fans to promote contents of influencers they are following through “likes” which in turn raises the influencer’s ratings and marketability.By the sponsors to engage the influencers and utilize their network.By the influencers to reward fans for contests, promotions and events.

Patron's Services

On Patron however, it is the "audience space" that is shared out for a fee to sponsors & brands which are also called the guest user. So primarily, the service Patron provides is the standardization of this audience share in the form of Contracts. As regards this, Patron provides three (3) standard contracts of SNS influencers' audience share on the platform.One-time Audience Delivery Contract.Monthly Billing Brand Exclusive Ads PR Officer Contract.A Year or More Influencer-Brand Agreement Contract.

Team

For more information/resources:

https://patron-influencers.com/
https://patron-ico.io/doc/patron-wp-en-01-20180423.pdf

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