I understand where you're coming from, but really, one of the hottest new things in crypto is paying people to listen to you, and that's effectively what he is doing. I think earn.com was doing that before Coinbase bought them up. Look, after all the wordpress sites online get wise and integrate steempress and one STEEM is $1,000 you are going to look back and realize the guy was dropping $1-$3 in your lap for a half-second glance.
Here's my point, he is paying for a glance of your eyeballs, and that is how the internet works. Often I find the people that hate adverting the most are the very same people that benefit from it the most: programmers. The whole "build it and they will come" would be impossible if it wasn't for pay-per-click. In fact, the whole world owes advertisers a debt of gratitude for bringing the world free content. Content never comes free, there always must be a form of compensation.
Without advertising the wicked cool internet we know and love would not exist. No Joe Rogan podcast, no funny photo-bombs on Instagram, no Youtube channels of beautiful women doing weird videos called "whispers" where they eat next to a speaker (okay, bad example), and without hilarious commercials women might never have watched a Football game.
The problem is not his method, neither are bots the problem for why Steem is not performing well, they only increase demand for STEEM (I can explain that if you cared to hear it). A simple feature that should be implemented and has been discussed is being able to choose your own minimum amount of STEEM/SBD that can be sent to you.
Another issue with your point is that we have a tyranical group called Steemcleaners that seem to have got their way into a space that was meant to be a haven from domineering authoritarians. These guys go after anyone promoting their brand or what have you, and they even say you could just use the transaction history for that. At least, that is what I was told it could be used for in their discord chat.
Look at Steemit, they have to go with an advertisement model to make any money. The world we live in runs on advertising and I'd love for us to grow past that, but until the world is ready for such a huge change we all need to be a little more tolerant of people doing what they need to do for their businesses.
At least, that's my $0.02. Thanks for reading.