Or it will just die off in a couple of weeks. Does anybody still remember or play Pokemon GO? ☺ Usually these things are just fads.
In the US:
It is no question that Pokemon Go ruled the summer of 2016. However, since then, Niantic’s mobile title seems to have recently taken quite a huge hit in terms of its player count. Some recent figures calculated by comScore have revealed the game’s daily users has seen an astounding 80% drop.
The number of consistent daily users in Pokemon Go has plummeted from its peak count of 28.5 million users back when it first released in July 2016, down to a plateau of only 5 million since the end of last year.
It very well can be. But I think the possibility of profiting from those cats is attractive enough to keep people around. Pokemon Go was just a novelty because of the connection people had with the brand. I'm pretty sure people have a stronger connection with possible money gains than Pokemon. Only time will tell, I guess.