Merchants get real crypto correct? I have a retail store but sadly I wouldn't accept crypto, it's too volatile. The Plutus 24hr spend is $30 if I recall. Sorry too be negative on Blockpay, but accepting crypto is easy as you say with Mycelium and the likes why get charged 0.5%?
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Merchants get non-volatile, market-pegged Smartcoins which encourages them to stay in crypto instead of having to dump back out to fiat again costing them money.
The next version of the Bitshares platform even pays dividends for holding crypto, so this encourages merchants even more to avoid fiat.
Over time you will start to see merchants paying some or all of their employee salaries and pensions in crypto as well. This completes the economic circle.
Lots of crypto nerds out there are willing to spend a couple extra cents to be able to spend their crypto anywhere. Convincing merchants they need to pay more fees to accept crypto, or process credit cards and their fees, not so easy. The 0.5% fee to the customer is very reasonable.
I have listed a few comparisons here:
https://steemit.com/bitcoin/@kencode/top-5-goodies-offered-by-blockpay-integrated-blockpay-s-and-smartcoins-usd