CRM systems are a good way to increase business efficiency and optimize team work. But there is one problem: it is difficult to choose. Further in the article - a description of the five best CRM-systems, and tips on how to not lose the right choice.
How it works
CRM, or customer relationship management system, is a program whose main purpose is to collect and analyze different data to increase business productivity. The main objective of such a program is to automate the interaction between business and client, and also to optimize teamwork. This may be the collection and processing of data, their classification into databases, as well as the storage of information, and also an analysis of the marketing strategy.
The main principle of choice - CRM-system should be selected taking into account the specifics of your business. If, of course, you want to simplify your work, and not add even more headache.
amoCRM
This is a convenient system with a simple and intuitive interface. Its functionality allows you to build interaction with the client at almost all stages of sales. The program itself forms a funnel of orders, organizes and organizes all applications from customers, notifying you of this. And you can also create a schedule for the sales department, as well as set goals and objectives for its employees.
From the pros - the interface is adapted for a smartphone. This means that you can work everywhere. amoCRM stores the data of each client, so you can create an email newsletter and make calls directly through the mobile application.
In addition, the program offers additional functionality - a general chat of employees, integration of a support service into social networks or even a business card scanner.
At the moment, more than 15 thousand enterprises use the services of this CRM. For those who want to test the program, there is a trial package designed for 14 days.
Who is she suitable for?
The system is focused on small and medium-sized businesses. If your company has a small sales department that does not physically manage to process all the information, this system is an ideal option. In addition, amoCRM is adapted for retail trading systems. Its analytical part remembers what the client most often buys, and this helps to do personalized mailing lists.
Bitrix24
The system is aimed at optimizing work within the company team. Its functionality resembles a corporate social network - the program forms a “live feed” of your business, where all important events flow, from the tasks of the leader to the latest customer orders and his email messages. Employees can send chat messages to each other, and even like posts in the feed.
All this helps to establish communication within the team. Thanks to the Bitrix24 system, employees respond more quickly to various tasks and customer questions. In general, now it is not necessary to run around the office in a panic to collect and exchange information - Bitrix will do it for you. There is a mobile version, and this is also a plus.
Who is she suitable for?
Most suitable for companies with many employees working remotely. Another bonus is that the program is free for business with a team of less than 12 people. Therefore, it is an excellent choice for small IT companies and startups.
And there is also an interface in Ukrainian - it’s # overload, definitely.
Salesforce
The American company Salesforce is considered a well-deserved leader in the field of CRM-systems. It has the largest market share - more than 14%.
The main advantage is taking into account the industry specifics of the client. There is also a convenient set of analytical tools. This allows you to track the traffic of potential customers and analyze sales performance.
In addition, the system is able to evaluate the marketing strategy of the business, and then give some advice on how to improve it. In general, an entrepreneur gains full control over the work cycle - from getting leads to sales statistics.
Who is she suitable for?
This is a universal CRM, suitable for everyone. However, someone may be uncomfortable with the lack of Russian-language and Ukrainian-language interfaces.
Zoho
The program has all the necessary tools to improve business performance. But, unlike most other CRM systems, it focuses more on the business owner. The program is able to process information on interaction with the client itself, and on the basis of this generates statistical reports on sales. Zoho takes into account the activity of buyers and tracks the sources of traffic on the site.
Based on these data, company management can draw up a work plan for the entire team. All the necessary information about business activity is collected in one place. It saves time.
Who is she suitable for?
More suitable for management and business owners. They say that it significantly increases the return on business by systematizing its work.
FreshOffice
This is a platform that facilitates access to various information in the "single window" mode. The system automatically maintains accounting records, records all transactions and monitors the status of accounts. This makes it possible to build forecasts based on the analytics provided by the system.
One of FreshOffice's most important functions is the ability to stock business. The software automates the movement of goods across the warehouse / between warehouses, allowing you to quickly find and track the box you need. In addition, the entire workflow is integrated into a single system, so now it is not necessary to rummage through piles of pieces of paper and invoices.
This CRM system has a convenient online marketing module that monitors the effectiveness of an advertising campaign by tracking the sources of traffic. In the future, this can make the marketing strategy of the business more effective.
Who is she suitable for?
Suitable for businesses of various specifics - from wholesalers to small businesses experiencing difficulties with documentation. The system has a separate offer for owners of online stores, where you can find improved tools for online trading.
No matter what your business is, if you are talking about improving efficiency - you can’t hesitate. If a program can save not only time but also human resources, then why not?
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