Start distributing gifts to naughty or all people unconditionally has been up to debate, what do you think?

Well, times do change and your poor old dad is facing competition that he and his ancestors never faced before. I humbly suggest that he either wind up the family non-profit business or launch and antitrust lawsuit that names as defendants every national government of the First World!

Collusion! Destructive Competition! Undercutting! Predatory gifting practices!

:D