Although I understand your opinion @inity, I also don't see a problem in the proccess of transforming bitcoin and ethereum into CFTY (after all it's a token built on top of a blockchain), they are trying to create an 'internal economy' using their own token and I don't see something bad in this idea as it doesn't interfere with the evolution of the platform or its performance (many blockchain projects introduce a new currency). Moreover, I think users are getting more involved in the community the platform is trying to create this way. I'm looking forward to hear more about your opinion.
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That model would work if you had an existing business model transitioning their "shares" to a token, but not when you're creating the value (tokens) out of thin air. Why not just pay freelancers with bitcoin or ethereum? But yeah, I know what you're saying, too.
Agreed that this is a risky move for a barely released business. There is a need for trust in the system and in the token issuer. But I think they rely on the trust and value they obtained by releasing Diarissima three years ago. I guess we just have to see the evolution of it and if their project ideas are well set up.