That model would work if you had an existing business model transitioning their "shares" to a token, but not when you're creating the value (tokens) out of thin air. Why not just pay freelancers with bitcoin or ethereum? But yeah, I know what you're saying, too.
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Agreed that this is a risky move for a barely released business. There is a need for trust in the system and in the token issuer. But I think they rely on the trust and value they obtained by releasing Diarissima three years ago. I guess we just have to see the evolution of it and if their project ideas are well set up.