- Because corporate identity can be fixed in the consumer's mind, it is necessary that all the components in play are synchronized in the same direction. Coordinated image, brand, promotional messages. Corporate identity means uniformity.
- Differentiating from competitors is not enough. needs to be stimulated. Through messages. The images. Behaviors. You have to be recognizable, emerge from the mass. Bring out your personality. Corporate identity means recognizability.
- When something there is familiar is more likely storing confidence. In the same way a consumer will be willing to buy a particular product only if in his mind that company draws positive values. Corporate identity means familiarity.