It can be a combination of author generated media, creative common media, and copyrighted media IF it falls under fair-use.
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It can be a combination of author generated media, creative common media, and copyrighted media IF it falls under fair-use.
Since the commercial can be framed as a social commentary, because it's about a social platform that brings social change and only a few seconds will be used to illustrate social commentary, I guess using something like a dolphin swimming can be categorized as fair use...