I think when considering messaging in advertising, whether overt or covert we must take NOTE of the timing and socio-political and cultural atmosphere at the time of its appearance.

At the height of the pizzagate investigation/uproar they ran this commercial during the Super Bowl for Avacados.

Depending on your disposition you would either think this is 'brilliant' or 'gaslighting'.

We should ask ourselves, why is this commercial appearing now?