Didn't AMD buy ATI? Pretty sure they just call it AMD now.
I wouldn't do SLI/crossfire unless you are doing some crazy multi monitor hi res stuff, or maybe rendering where you need the power. Otherwise it seems people just do it to show how big there E-peen is.
I just go with the most basic MB, the less bells and whistles seems to mean less issues. Use the money you will save to buy better parts, or just save your money.
As for AMD/ATI, after 30 years it's hard to change an old habit. As for SLI/crossfire - I offered that only as an option and there are pros and cons. I did mention in the article that SLI/Crossfire would only be necessary if you plan on using a 50" flat screen. Basically similar to what you said. Bottom line, there's no right or wrong - it's how much you want and are willing to spend.
Sorry, I was trying to type something out real quick, did not mean to come off like a smartass.
No offense taken. I'm glad you pointed out the AMD/ATI thing. As for SLI/Crossfire, I may not have been as clear as you as I didn't want to insult the people who think it's the best thing since sliced turkey.