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I'm not that good with lenses specifically, but if you would have a full frame DSLR instead of a cropped one.. I would go with something between 50-100mm, maybe having a "real" macro lens could help. Having a small aperture value (big aperture) can help to get nice blurry background in the images only by photography, but you can always edit that afterwards.

Usually in product photography you can have better lighting of the object, so aperture is not that necessary.

From more affordable price set, maybe this or similar: https://www.usa.canon.com/internet/portal/us/home/products/details/lenses/ef/macro/ef-100mm-f-2-8l-macro-is-usm

I understood, thank you for your help :)