RE: What is the best book you've ever read competition! 25 SBD prize money!

It's a very exciting contest and I'm glad to join.

I am passionate about marketing and copywriting and the book I liked the most is called "Ten Deadly Marketing Sins: Signs and Solutions" by Philip Kotler. I bought this book in college before a marketing exam.

For those who do not know, Philip Kotler is known as the father of Modern Marketing.

So, I went to the faculty library and it was hard for me to decide which one to buy. I decided to buy a book about what you don't have to do in marketing (because the title was exciting), to the detriment of what you need to do in marketing.

The "marketing sins" that Kotler identifies and that negatively influences a company's strategy is the lack of effective communication, organization and innovation, the unprofitable development of products and services, the incomplete marketing plan and so on.

So, every "marketing sin" is commented in a separate chapter, along with the effects it produces on the company and some suggestions for improving the business.

This book has improved my marketing ideas and helped me pass the exam.

It is a very interesting book I recommend to those passionate about marketing, management and who own a business.

I read this book in 2010.

Thanks and I wish success to everyone who participates in the contest.