Through the advertisement of more than three hundred companies and organizations, there is a promotion of YouTube channel for those who work on hard nationalism, Nazi, sexual assault, conspiracy theoretical and North Korean propaganda. Among these benefits, among them are the world's famous tech firms, retailers, newspapers and government companies' YouTube channels.
According to a CNN report, organizations like Adidas, Amazon, Cisco, Facebook, Hersey, Hilton, LinkedIn, Mozilla, Netflix, Nordstrom and Under Armer are unknowingly financing them by advertising in those organizations.
From the US tax system, some dollars go to their channel. Five agencies like American Department of Transportation, Center for Disease Control, go to these channels. Many of these companies told CNN that they did not know that they were profiting from their advertising.
Underneath the advertisement on the YouTube channel of a white nationalist named 'Wife with a Purpose'. After being informed about these issues, they stopped advertising on that channel.
Earlier, advertisements of such big companies and companies have been promoted to YouTube on the channel with controversial and extremist content. Although there are various settings options for advertising advertisers. Prior to several incidents, advertisements for some companies were postponed.
But it was launched again later.
An expert in e-marketing told that, if the brands want to stop paying controversy in this way, the ads should be postponed until the problem is resolved. With the experts sitting on YouTube, you need to ensure a more tightening policy, greater control, and transparency.
In fact, brands are constantly advertising on YouTube to reach more customers. Users watch these ads every day for billions of hours.
How to Promote Ads by Youtube
Anyone can upload videos by opening an account on YouTube. However, YouTube channel will decide which channels they will advertise. The channels that have one thousand subscribers and 4,000 hours of video seen in the last 12 months, those channels can earn money. The part of the video coming out of their video comes from the channel's incoming funds. Even channels that are not endorsed can send ads to their channels. Earlier this year, there were restrictions on which channels could earn money from advertising. Actually YouTube does not make money for non-profit, so the rules bring YouTube.
In this case the advertisers trust YouTube. Companies say they trust YouTube in their advertising campaigns on their brands that will remain safe. But this happens in the opposite direction.
'YouTube failed again'
CNN's findings show that YouTube is advertising a channel with controversial conspiracy theorist. Again a Nazi channel has been advertised for Mozilla and Twentieth Century Fox. Brian Ruhir's Nazi Channel is running ads of these organizations The YouTube channel closes after hitting the hateful broadcast. Contact him with CNN He does not want to show himself as a new Nazi. Rather, he preaches himself as a true and sincere Nazi.
A Fox Film spokesman said that YouTube again failed to sort out the right channel for advertising.
Who said that?
Amazon says it will use the filtering system to decide where to advertise. Facebook is cautious about it. Cisco has made a strong focus on this kind of situation. They do not want to advertise and advertise in places that do not go with corporate values.
Hilton warns They will be more aware of where their ads and money are going. According to Harash, they will be aware of their brand names and advertisements being published on some channels. The advertisement means that it goes to the right place correctly.
One of the largest social media linking providers, YouTube has promoted an advert in the wrong place. It has already been closed. Now they are working with YouTube.
Source: CNN