With the rapid development of the global advertising landscape, new challenges have emerged, ranging from the effectiveness of advertising to the high frequency of ad fraud, which was estimated at more than $ 16 billion in 2017 alone.
The process of buying and selling digital advertising is usually managed by professionals, but with increased competition, we have seen a shift towards management using specialized software, which has led to increased fraud in this area, because these programs are manipulated or hacked. With the advent of Block chain technology, with its decentralized system and unchangeable record, it has had a unique opportunity to use this technology in the advertising industry - and the ClearCoin platform was one of the first to use Block chain technology in this field.
What is the ClearCoin platform?
ClearCoin is a decentralized advertising platform developed with the use of Block chain technology and relies on a history-proofing algorithm that aims to connect advertisers and publishers in a single platform to facilitate the process of selling and selling ads on decentralized applications. Since the ClearCoin platform was developed with the use of Block chain technology and relies on the date-proof algorithm, it will help combat ad fraud and ad inaccuracy.
What are the benefits of the ClearCoin project for the digital advertising space?
The advertising market is worth about $ 1 billion, and in 2017 the digital advertising market share is about 34.8% of the total market. The ClearCoin platform was created by a team that has already gained considerable experience and success in structuring successful advertising technology platforms. Based on their experience in this field, they have created a very large and integrated technology platform that can solve many of the problems experienced by this market. The ClearCoin platform adopts five technological elements:
Buy ads on Blockchain Media Buys
ClearCoin tracks any sale or purchase of its advertising products on the Blockchain and at the time of the operation using the date proof algorithm. The platform is currently capable of tracking and managing the operations of platform customers who have more than 5,000,000 CLRs, which is the Token token of the platform.
Display for decentralized applications and partners Supply API for Decentralized Applications & Partners
As the ecosystem of the Blockchain produces a new wave of decentralized applications, the platform intends to be the preferred partner for decentralized application owners who seek to add ads to their applications. To facilitate this process, the API developed an API platform for decentralized applications and partners.
Demand API for Partners
Demand comes in many forms in the advertising industry. Where it can come from an agency, a trading desk, directly from the brand, and many other sources. The Call is designed in the ClearCoin platform to help partners access the inventory of the platform easily, thus helping to increase the transparency and effectiveness of their campaigns.
Protocol Blockchain Ad Protocol
The Protocol is designed and implemented by ClearCoin. This is to track ad impressions and impressions to be recorded in the decentralized register installed on the platform. The purpose of the Protocol is to ensure that companies are committed to using the registry to combat fraud and ad inaccuracy.
Proof-of-History Ledger
The algorithm of proving history is truly revolutionary. The date-proof algorithm uses the decentralized register installed on Blockchain to record the number of times the ads run by the platform, using encrypted data to protect the privacy of users. The decentralized register installed on Blockchain or Ledger will separate the actual impressions of ads from fraudulent ads. As the digital advertising industry produces more than 10 billion impressions per day, the ClearCoin platform with the date-proof algorithm can track more than 100,000 impressions per second.
CLR Tokens:
The company uses the Ethylene Blockchain to host its own CLR code. The code has been built on ERC20 standards. There are 1 billion CLR code in total.
During the sale of CLR codes will be allocated a total of 800 million (80%) of CLR codes for sale. And 200 million (20%)
The other was allocated to the development fund and to compensate developers of the project.
The sale will take place on November 18, 2017 and will end on March 31, 2018.
The price started at $ 0.01 and the price increases every 3 days.
For more information or to invest in the project:
Official website: https://clearcoin.co
White document: https://clearcoin.co/whitepaper
Facebook: https://facebook.com/clearcoin
Twitter: https://twitter.com/clearcoinhq
Telgram: https://t.me/ClearCoin