Thanks for the great link @creatr!

2 Cor 5:15
And that he died for all, that they which live should not from now on live to themselves, but to him which died for them, and rose again.

Of course, he died for all - but not all take the gift of salvation. So, in that, it is a choice anyone is free to make.

So, Jesus died for all that lose their lives to find salvation, take up their cross and follow Him.

An exclusive club, indeed. The path to the entrance is narrow, and not many will find it.