I heard about a Japanese scheme to ruin the rhino horn market... Scientifics had devised a way to produce fake rhino horn and to flood the Asians markets with it, in order to make the prices plunge and to make poaching not worth the price... I don't know how it worked out but it is the kind of out of the box idea which may kill this insane economy.
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Wow this is so smart!
Amazing, people have to create such tricks to kill this crazy business - that means that just providing information to educate people about it is not enough..
I know some people are putting dyes into the horns, that way if people eat the horn it will make them sick.