The second step is Repetition.

One university study revealed that an idea that was heard only once, would be forgotten 66% of the time within 24 hours. However, if that same idea was read or heard repeatedly for eight days, up to 90% of it could be retained at the end of the eight days.
Once you've read tins blog of mine all the way through, go back and read it again. This time read with a highlighter, a pencil and notepad handy. O sorry you will have to print it and then use a highlighter, a pencil and notepad handy.

Write down the ideas you feel fit your personal business situation. This repetition will help you retain more of the information than if you had read it only once.

The third step in the learning and retention process is UTILIZATION. This is the "doing" step. It is here that neuromuscular pathways are actually develop, creating a "mind-muscle memory".

According to the study quoted earlier, once you physically experience an action, it becomes twice as easy to recall it as compared to having heard it only.

Fourth, is Internalization. This is actually making the idea a part of you. This may involve some customizing or tailoring of the idea to fit your situation or style, but it is vitally important for you to personalize the ideas and make it "yours".

The fifth step is REINFORCEMENT. IN order to maximize the effectiveness of an idea, you should continually be looking for ways to support and strengthen it. The more you can support the idea the more you will believe it, the longer you will retain it, and the more effective it will become in helping you serve your customers needs.

Now, what does all this have to do with your business? In your daily business and personal activities, as well as throughout your experience with the information presented in this blog you are going to be exposed to a great number of ideas.

Some will be brand new, that is, you've never heard them before. Some will be ideas you have head in the past, but have forgotten and others will be ideas you come up with on your own because of something that was triggered in your mind as you read. Understanding and applying these five steps in the learning and retention process can help you retain more of what you rad and experience.

    ACTION MAKES THE DIFFERENCE:

It's important to keep an open mind as you read, hear, or otherwise experience ideas that can help you. Try not to judge them or cast them aside too quickly because they don't sound good, the're not part of your personality or make - up , or because you may have heard them before.

Instead, consider these courses of actions:
If you've heard an idea before, say to yourself, "Yes, I've heard that before, but am I using it?. If not consider why.
If you are currently using the idea, ask yourself, "How effective am I at using it? How ca I plus or improve on it to make it even more effective for me and my business?"

Next, ask yourself this question: "What will I do as a result of what I'v learned?"

 Remember, it's not what you know - it's what you do that counts.  Ideas are powerful.  God Ideas are important for any business.  They are what keeps your interest up and your business fresh, alive, and growing.  Moreover, put into action, good ideas can make a huge difference int e way you do business, the results you realize, the fun you have, and the profits you make. 

This Blog of mine is full of good, practical, and usable ideas that can help make that big difference for you. However, it's up to you to tailor them to your own unique situation, and more importantly, to put them into action.

                     THE BUSINESS YOU'RE IN.

If you don't learn another thing from our time together, remember this.

                                              Your NOT IN THE 
 (WHAT BUSINESS YOU'R IN)  business...

  You're in the MARKETING business.

To be continued tomorrow if you are interested to learn more tips please let me know.