toss your most utilized product out

The problem is that it is a product with a broken growth model and a vast gap between where it is and where it would need to be to possibly shift that. Maybe you don't toss it out but you absolutely transition away from it yes. 100x yes. Just as Netflix did when it was clear that DVD mailing (still at the time most of their business) was not the future and streaming (at the time a money-losing vision) was the future.

steemit.com is "the biggest" product yes but it is still much too small to be considered a success. @therealwolf's model of a VC firm and focusing on new apps makes a lot more sense than continuing to beat a dead horse.