I think currently it needs more functionality. I guess it's a better experience for readers with the bookmarks function and all the nice pictures floating around.
The fact that you can't search posts or use fully Markdown codes or embed Youtube, Soundcloud and Vimeo is a big minus for content creators. Also can't mute users, so I have to scroll through posts from authors I don't want to read, because I don't understand Chinese or watch sports.
It looks like a pimped up version of Steemit, can't really say that it will replace Steemit anytime soon, but over all I like it.