I've been seeing a few of these accounts that typically sell votes show up on my work as well, for free. I've been including a line telling consumers I don't buy votes with every post. Whether they believe it or not is up to them I guess. At first I thought someone was buying them for me, but Steemworld doesn't show any transfers from anyone.
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I guess that's the only option - yes, they are probably voting for the curation rewards or possibly to attempt to blend in and make it more difficult to downvote posts that are actually buying votes.