Does the new Starling Bank vertical debit card mean anything to Fintech?

The present report is a study carried out by the journalist Madhvi Mavadiya of the Forbes digital newscast, performing analyzes and interviews to determine a new phenomenon of the time, which could impact the world of finance as we know it, specifically, the payment method. To enjoy the article, we invite you to ask yourself, what will a world without cash be like?The Starling Bank Revolution

After seeing the news that Starling Bank changed the color of his debit card and launched a vertical version, he left me wondering why, and if this is just a trick, being the words of Mavadiya.

Mark Day, the bank's art director, explained that the debit cards had been redesigned to align closer to the Starling banking application, and that they had been streamlined so that all the relevant information was on the back of the card.

Design usually evolves to solve something or to meet new needs, and bank cards do not look the way they do by accident.

They were designed as landscape by the way the old card machines worked, and are embossed with raised numbers so that they could be printed on a voucher.

But we no longer use those machines, so when you think about it, a landscape card is just a solution to a 'problem' that no longer exists. He went on to say that from how you insert your card into an ATM or a card machine to how you touch it without contact, our lives are largely lived in portrait now, even up to how we use our phones. A bank card portrays how we use our cards today, it's intuitive, instinctive, and in short: it's just common sense.

But what does this mean for the Fintech industry in general?

Starling is right to say that we use our cards vertically more now than ever, but with that, the cards were used vertically before the PIN was entered and payments were made with a hit.

With situations such as the interruption of Visa in Europe, it is still important to have debit and credit cards available and instead of forcing a cashless society, this may be the right direction to follow: transforming what consumers already use into something more client, friendly and aligned with the economy of 2018.