Law 2: Let Your Brand Speak

As defined in my first post in the series, your brand is essentially your message to your target audience. It should speak.

Your brand should convey a distinct message from you to your target audience. Your brand’s message should cumulatively amount to a singular idea or concept to which you want your business to be known for.

Your message should be clear, audible, legible and simply unmistakable. It should be free from any possible misinterpretations or misunderstandings. Use proper nouns or words instead of common words. Your message should at every point represent you and what you offer. Your colors, fonts, symbols, style, register and every other aspect of your brand’s image should convey a singular notion about your business.

Your brand’s message should be RELATABLE, DISTINCT and PRECISE.

Stay Blessed.