Sometime we are in love with what we think our business could be instead of doing what it takes to make the business what it should be.
Especially early on we need to take a very practical and pragmatic approach, ruthlessly sticking to what makes regular profit.
Later on when we have regular profits we can work towards more of the overall vision.
Thanks for that. I haven't even got to profit yet! Still scraping around trying to find my first client. Who said setting up a business would be easy! But then I guess if it was easy it wouldn't be any fun! ;)