When a new thing appears and only 5% of the people know about it, do it quickly, this is the opportunity, do it early and grasp the first opportunity. When 50% of the people know about it, you should be a consumer. When more than 50% of the people know about it, you don't even have to look at it.
當一個新事物出現，只有5%的人知道時，趕緊做，這就是機會，做的早就是先機。當有50%的人知道時，做個消費者就行了。當有超過50%的人知道時，你看都不用去看了。
-Li Ka Shing 李嘉誠-
Sometime we can be those 5%, but we may have a tendency to doubt and accept the new thing that appear in front of us. When people around start talking about it, be it an investment or a new technology, the opportunity has likely been gone already. So, try to be proactive and take the first-mover advantage.