Thats very true @lemmybe
Just like Nature any business that fails to adapt will go into extinction.
Coca-Cola is a monster, they are constantly innovating. They recently started Coke Studio which is a massive move that will endear them to the younger and upcoming generation.
Just imagine. A company that came into existence in 1886. With that, I bet their existence is to perpetuity. As their focus and marketing strategy over the years has been some sort of offensive type. They plunge their head into the unclear and yet come out blazing the trail for their competitors. I will read up on the coke Studio you mentioned there. Good info, bro