HOW BUSINESS IDEAS CAN BE SUCCESSFUL AND CREATE A SUSTAINABLE BUSINESS
It is highly important for entrepreneurs to have faith in their business idea while holding on their strong vision for the future. It will eliminate and prevent thoughts of doubt which can alter their performance in the process of creating their business. Therefore, this is the reason for which this guide is produced so to help you progress on your amazing business idea.
Being Entrepreneurial
Being entrepreneurial is when an individual takes risks, come up with good ideas and strategies regarding their business as well as being persistent in managing most of the aspects of their business.
A very good example of a very successful business magnate is Sir Richard Branson founder of Virgin Group. Branson started out with a record company from where he created the Virgin ‘empire’ that Britain is proud of having. This could never be achieved if Richard Branson wouldn’t take necessary and calculated risks as well as coming up with innovative ideas for markets within the business world such as travel and telecommunications.
Finding Innovative Solutions
Businesses will come across certain forms of problems whether they are financial, administrative, organisational or social; they will have to be dealt with appropriately. Finding innovative solutions for certain business problems can be very beneficial as thinking of something new and using the latest technology that it is available for us often improves business performance.
Samsung can be a very good example showing how the company remains a strong candidate among the tough competition within the electronic technology industry. For example, Samsung took the lead on the market with the Smart Watch which Apple didn’t fully develop yet.
Meeting Customer Needs
Selling services or products that people need and want, at the right price often means that their needs are being met. There are numerous ways in which businesses can meet their customers’ needs such as offering additional services to the original service or products such as insurance.
Google, for example, offers a variety of services when creating an email address with them such as providing a free 15 GB Drive Cloud and using YouTube with the same email address (as YouTube was bought by Google).
Identifying New Needs
Successful businesses are able to constantly identify the new and ever-changing needs of their customers and workers.
A very effective method through which businesses can improve the performance of their employees is the use of mentoring and coaching. This can help workers develop their skills and full potential in the needed areas.
Also, businesses can use many forms of research in order to find out the needs of their customers such as social media websites which offer a highly-focused pool of feedback and contacts.
Continuing to Meet Established Customer Needs
Businesses must research the market on a constant basis in order to find out what their target market needs in addition to their products or services provided. For example, sports clothing companies are coming up with electronic clothes which measure the physical activity of their body during exercise which can be very helpful for professional athletes and dedicated sports people.
Importance of Having a Strong Vision and Seeing it Through
It is highly important for entrepreneurs to have faith in their business idea while holding on their strong vision for the future. This will eliminate and prevent thoughts of doubt which can alter their performance in the process of creating their business.
For example, Thomas Edison, the famous inventor and business man who revolutionized the way in which we use electricity in order to provide artificial light, as well as telecommunication. Edison failed numerous times trying to create the light bulb (which was quite a complex challenge given the limited technology and knowledge at the time). However, he never failed to remain persistent until he finally created what he intended from the beginning, making him very successful as well as remaining in our history as a respected figure.
Measures of Success
The success of business can be measured as such:
Financial – The financial records of a business can give a clear measure of their success. If the profit is significantly high, then the respective business can be considered as successful.
Social – The status and recognition of a business can also show whether it is successful or not. For example, if a business launches a product which is highly popular (given the extraordinary advertising and marketing focused on the product e.g. Apple iPhone 6) then people are talking about it, researching it on social media etc.
Customer Satisfaction – Businesses are often successful as a result of the way they treat their customers as well as how satisfied they are bout the product or service provided. Customers’ feedback is an effective method of measuring success.