Like the force of nature. Some things follow natural laws. The world of business is not an exception. Every business at some point go through three natural phases which are the growth, the maturity and the declining phase. How long a company stays in each of these stages is totally dependent on their strategic moves, the constant mission and vision pledge to their target audience and a whole lot of other factors.
What kills faster than the natural death is lack of innovation. That is, simply doing old things in a new way. Coca-Cola as example of a company in its maturity stage is still standing the test of time because of constant innovation and embedded uniqueness in its offering. But do you see a decline?
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Thats very true @lemmybe
Just like Nature any business that fails to adapt will go into extinction.
Coca-Cola is a monster, they are constantly innovating. They recently started Coke Studio which is a massive move that will endear them to the younger and upcoming generation.
@ogochukwu
Just imagine. A company that came into existence in 1886. With that, I bet their existence is to perpetuity. As their focus and marketing strategy over the years has been some sort of offensive type. They plunge their head into the unclear and yet come out blazing the trail for their competitors. I will read up on the coke Studio you mentioned there. Good info, bro