I manage the most awesome business... It lets me address a growing issue which is the decline in living space due to mass migration into high density areas that pushes density higher and results in living spaces becoming smaller and smaller...
Our products address this by liberating some area of the bedroom or extra room, letting you put a bed and gigantic desk in the same space the bed used to take up alone... Now if you want a desk, you don't need space for it. (Example below)
The company that invented this furniture concept focuses on the mass market and "classic" furniture supply chain which nowadays ends up being 90% mega-stores, owned by the Waltons and a few other 1%ers who came to monopolize commerce and all industries, and together with Amazon leave small business owners struggling to remain open...
My company is their distributor and we use a different channel. Thanks to CNCs (digital cutting machines), 3D printers and the digital fabrication revolution, we can pack designs digitally so that almost any CNC enabled carpenter or Fablab can cut the system in a few hours and deliver it to the end customers for them to assemble at home.
It's plain awesome... we improve our customers lives with comfort, design their furniture custom fit, use Linux to avoid Microsoft and Apple, design with top-quality open-source CAD software and avoid Autodesk, bypass the big-box supply chain, save everyone plenty of cash AND support small & local CNC makers! Almost a dream come true...
BUT... how do I get us known???
I hate marketing... I'm a firm believer in that if you have a good product / service, that should be enough for customers to find you... Unfortunately this is far from the case and not only I need to think of ways of beating other businesses and their non-related products for my potential customers attention, I also need to psychologically induce my customers to buy with bullshit like it's either NOW or else.... And the worst part, thanks to -once again- monopolies and 1%ers, I must do it through Google and Facebook who will show people nothing unless you pay them (a lot)... Organic reach is bullshit.
This sucks...