Mobile and Location Intelligence
Mobile Intelligence seeks to derive value added answers from sets of GPS locations in time. Location-based services attempting to recommend ranked lists of activities or places to visit (Zheng, Zheng, Xie, & Yang, 2011). Mobile intelligence uses web-captured and phone-based GPS data with time-stamps to track individuals as they browse the web or use their device. Mobile Intelligence data is often used for Location Intelligence to model population movement in a space.
Location intelligence (LI) is also known as spatial intelligence. Processes in the space utilize geographic information with items of interest to derive meaning from events in space. Geographic Information Systems (GIS) are used to visualize spatial data by overlaying events and intensity over an area map. Spatial intelligence need not be physical. Similar techniques can be used to in any set of domains with continuous measurable ‘distance’ between them, such as departments in a company or pages on a website. Further, ambient intelligence (AML) seeks to model environments to best design highly interactive spaces where sensing devices embedded in the space react to presence or changes in environment (Aarts & de Ruyter, 2009).
Companies in the Space
Motorola Solutions (MSI) – Smart Policing
Motorola Solutions INC provides linked infrastructure, planning, application development, and devices to governments and enterprise (Motorola, 2018). Currently, they are working to deploy broadband radio systems for communication through wireless infrastructure. They have proven experience deploying to local policing and firefighting. The Better Business Bureau (BBB) gives MSI an A- (BBB, 2018). MSI is not BBB accredited.
IQVIA (Q) – Predictive Analytics
Once known as QuintilesIMS, they have changed their name to IQVIA November 6, 2017 (BusinessWire, 2017). Originally focused on medical analytics, they now offer various services in mobile intelligence. IQVIA deploys the Hitachi Content Platform (HCP) for integrated marketing and communication strategies through Nexxus Marketing (IQVIA, 2018).
ESRI
ESRI develops and maintains ArcGIS, the de-facto standard for spatial visualization of data. They offer courses, the software, and consultation services to help firms gain value (ESRI, 2018).
Perficient (PRFT)
Perficient is a leading global business intelligence firm. Their recent acquisition of Southport Services Group has grown their developer capacity for clients. Perficient can deploy custom dashboards for use on connected devices. They have experience in sales, b2b optimization, and location (store) management (Perficient, 2018). Perficient is an end to end (collection, aggregation/sorting, calculation, and display) IT/Data management and analytics firm. Component Perficient Digital named IBM partner of the year 2018 (Perficient, 2018).
CARTO
Carto has developed a web-based platform to explore location data for traffic management or sales analytics. They have experience tailoring widgets within their dashboard for a variety of industries: Banking, Telecommunications, Retail, and more (CARTO, 2018). CARTO also organizes one of the industry’s largest summits. Carto has intuitive filters that automatically draw intensity on maps similar to ArcGIS. With CARTO, you can quickly seek visual patterns in data by exploring the dropdown menus and applying various widgets for graphical analysis.
References
Aarts, E., & de Ruyter, B. (2009). New research perspectives on Ambient Intelligence. Journal of Ambient Intelligence and Smart Environments, 5-14. Retrieved from https://content.iospress.com/download/journal-of-ambient-intelligence-and-smart-environments/ais001?id=journal-of-ambient-intelligence-and-smart-environments%2Fais001
BBB. (2018, May 02). Motorola Solutions Inc. Retrieved from Better Business Bureau: https://www.bbb.org/chicago/business-reviews/radio-communication-equipment-and-systems/motorola-solutions-inc-in-chicago-il-88555216
BusinessWire. (2017, 11 06). QuintilesIMS is now IQVIA. Retrieved from Business Wire: https://www.benzinga.com/pressreleases/17/11/b10731435/quintilesims-is-now-iqvia
CARTO. (2018, 05 02). Products and Services. Retrieved from CARTO: https://carto.com/builder/
ESRI. (2018, 05 02). ArcGIS Consulting. Retrieved from ESRI: https://www.esri.com/en-us/arcgis/services/consulting
IQVIA. (2018, 05 02). Nexxus Marketing. Retrieved from IQVIA Solutions: https://www.iqvia.com/solutions/technologies/multichannel-marketing/nexxus-mobile-intelligence-crm
Motorola. (2018, May 02). Motorola Solutions. Retrieved from Motorola Solutions: https://www.motorolasolutions.com/en_us.html
Perficient. (2018, 03 21). Perficient Digital Named IBM WCE Partner of the Year for Commerce. Retrieved from Perficient: https://blogs.perficient.com/ibm/2018/03/21/perficient-digital-named-ibm-wce-partner-of-the-year-for-commerce/
Perficient. (2018, 05 02). Perficient Services. Retrieved from Perficient: https://www.perficient.com/services/
Zheng, V., Zheng, Y., Xie, X., & Yang, Q. (2011). Towards mobile intelligence: Learning from GPS history data for collaborative recommendation. Artificial Intelligence, 17-37. Retrieved from https://www.sciencedirect.com/science/article/pii/S0004370212000136