Open the business everyone wants, but not everyone can open a shop and online store can keep any. Today, a web store possible without professional knowledge in programming.
Today is the optimal tool for selling Internet business and it is a success worldwide.
The article is an analysis of the stages of creating functional online store.
Online store - is a special place on the Internet where the sale of any goods to the consumer, including shipping. [1]
Among the features and benefits distinguish here the following:
• increase company profits and reduce overhead costs;
• Online Orders, advertised goods and services;
• The payment of "electronic" money, offers various payment options products;
• Store working without breaks and weekends;
• unlimited virtual space for product placement;
• buyer has access to the goods on this website from any place in the world where the Internet;
• virtual trade area may rent;
• time and cost of creating a virtual store is much smaller;
• lack of necessary monitoring visits and obtaining numerous permits [2].
Online store is a public dealer to conclude the sales contract under the conditions specified on the site at the time of the order and the customer, making the order, accepts the offer to conclude a sales contract.
The idea of Internet commerce is not entirely new in the 90s, the first online shopping.
Online shopping compared to conventional stores profitable occupation. The owner is no need to rent retail space, zakuplyaty commercial equipment, hiring consultants and vendors. All you have presented to the buyer on the site and the buyer has the opportunity to walk among "virtual shelves" and choose what he will need. Note that the internet has a huge potential audience.
In practice, work will have to buy from you instead of your competitor.
Experts in online marketing said that the success of online store depends on the effectiveness of implementation of the two main problems [3].
The first task - to draw to your site the maximum number of potential buyers. The second task - to achieve the transfer of customers from "potential buyers" to real customers. Value "visitors / buyers" is "Level Conversion" and the higher it is, the more successful Internet store as a result.
The internal factors include the success of the service, range and price.
An important issue is the balance of functionality and design. The objective is to ensure rapid design perception. Preppy, stylish design increases the time spent on the site and the credibility of the store, and it helps sell more products.
In developing online store, much attention should be paid to convenience shopping site for visitors. The most important is for this navigation system product portfolio. [4]
Depending on the breadth of the range used different types of navigation: linear, multi-directories. Linear navigation is called, at which the gradual transition from page to page. This type of navigation involves a direct line that connects all pages of the site. Multi catalogs - more complex type of navigation used in the store with a large product range. Implies the existence of the main directory and subordinate lower-level directories that combine products on any features. Navigation based on a sample lets the visitor several options and a sampling of products that meet these conditions.
Design and functionality should be at a high level to ensure a high level of visitor services. In turn, the idea of a commercial enterprise must ensure its profitability.
Online store is increasingly part of our lives, because it is easier and usually cheaper, than in conventional stores. The ability to remotely choose the right product, order and get it into the hands of not leaving the house, may not like the modern buyer. The next step is to create functional online store considering all aspects given in the article and achieve the most user-friendly interface for the user.