According to Cambridge Dictionary the Internet is;

“ the large system of connected computers around the world that allows people to share information and communicate with each other. ”

I would like to take your attention on two words in this definition these are; information and communication.

The Internet is designed for accessing the world’s information, sharing our knowledge, and being more connected with each other. However, nowadays the Internet becomes the biggest advertising channel. Each second for a Youtube video, each page visit of our daily newspaper or each click on social media, we are exposed to advertisements.

Our behaviors, likes, locations, purchases or in a simple words our information become profitable data for big companies. Our comments, shared / tagged pictures, any e-mails and any messages or in simple words communication channels become crucial data to characterize our habits.

To summarize, we become information and products for big companies who make enormous revenues. Advertisement rates per pages are increasing everyday to sustain these gigantic revenues where these approach diminish the quality of the internet surfing experience as an example of slow web-pages and congested bandwidth.

I would like to quote a wonderful fact; (I will give reference later)

“ Since the famous “Don’t Be Evil” slogan debuted in 1999, advertising networks have mutated into privacy and profit sucking vampires as they compete for ad dollars. In 2017, more than $228 billion was spent on digital advertising globally, but Internet users and publishers received only a small portion of that value, while creating most of it. Advertisers are also being abused, estimation are reporting that ads fraud are costing up to $12.5B in advertising budget. ”

To solve this problem we have to answer below questions.

But what if Internet users, publishers, and advertisers could work together to create a better Internet, still powered by advertising, but without the need for centralized, greedy, fraudulent, and nosy companies?

What if we could get more control over our own data, and get back more value from that data?

All answers are in the whitepaper of the The Verified Ad Protocol (VAD). This unique development is the innovation of Team Varanida. This protocol allows users to decide which information should be shared and sold at which monetary rate with service providers. Therefore, everybody can own and monetize their own internet activity through internet.

Product and Solution

Team Varanida developed an amazing add-in (or extension) for Google Chrome and Mozilla Firefox browsers. By using this extension, you not only become eligible to block irritant ads but also prevent your data to send away companies to sell. Second major advantage is, if you desire, you can let companies to pay you over smart contracts for your data to reach it after defining level information to be shared. All related and detailed information and extension download links can be found from their web-page.

After downloading extension either for your Firefox or Chrome browser, Varanida extension asks you for referrer address to enter. Either you can skip this step or you can fill with following address to get your additional 20 VAD tokens. (Wallet Address for additional 20 VAD: 0x82356ad7d7c15d8795eab72f62a7e115548162d3)

If you use Varanida extension and create a wallet you will be rewarded with 50 VAD tokens. And you can share your wallet address to get 20 VAD for each person you refer Varanida extension.

Product details:
Extension features and in detail explanation can be found below.

a) Friendly Graphical User Interface

Team Varanida rewards each wallet with 3.75 VAD for blocked 1500 ads where you can see in the dashboard. One can find detailed calculation algorithms in whitepaper page 42.

b) Daily Activity (Add Block)

One can see easily hourly add-block rates of Varanida extension.

c) Level of Blocking and Reward Bonus

There are three levels regarding to share levels of your browsing data. Depending of the level you can earn more rewards up to 36% of the current ordinary reward rates.

c.1) Level 1

Gender, date of birth, living country and marital status information.

c.2) Level 2

c.3) Level 3

The biggest advantage of Varanida (No ads in Youtube anymore)

This is not official or any claim from Team Varanida, however; this is my observation for 3 weeks usage of Youtube with Varanida ad blocker extension, I had no single ad from any Youtube videos. Further advantage is you can ealy observe what kind of websites are actually and aggressively trying to show you ads while you are surfing in their websites.

References:

You can find below all Team Varanida related official communication channels such as; website, Twitter, Facebook, Telegram, Discord, Reddit, Github, LinkedIn, Youtube, Medium.

Visit their site
Download their prototype
Join Community on Discord
Join Telegram Announcement Channel
Subscribe to SubReddit
Add them on Facebook
Follow they on Twitter
Check out their progress on Github
Connect with them on LinkedIn
Watch their videos on YouTube