In this article I will talk about advertising, problems in this area and ways to make it better and more transparent.
To begin with, I want to note that the advertising market is growing and improving every year. Over the past 3 years, advertising costs in the US have increased by 35.5%. The monopolist of contextual advertising is Google AdWords. The existing advertising market allows you to earn intermediaries between advertisers and users, and users themselves do not get a cent for providing their personal data and information on search queries. Decentralization of the digital advertising market is aimed at substantially changing the concept of providing advertising services. I will tell you about the company Thrive, which conceived this to implement.
Thrive is a premium decentralized advertising market. The company uses a flea market and smart contracts, ensuring in its work full transparency and security.
The company's goal is to reduce advertising costs, reducing most of the profit of intermediaries. This will cause advertisers to become interested in and move to the platform blockbuster. The company allows users to surf the Internet, leave their data and receive payments for it, which is not available in the existing advertising environment. And the customers of advertising using the received data from users using the platform will significantly save on advertising.
The Thrive ecosystem looks like this:
Due to the large volumes of information expected on the platform, the company assures that all participants of the platform will comply with KYC (know their client) and will counter money laundering. All data will be processed anonymously and protected by Thrive's Blockchain.
Thrive will maximize the use of all user data, which will be obtained as a result of using search engines on the Internet. As a result of processing this information, Thrive Labs will provide the following services: information processing, information modeling, information activation, predictive targeting, intelligence. Audience analysis, segmentation of Ad Exchange customers.
Ad Exchange uses a real-time bidding system integrated with a platform that allows publishers:
Determine what classification of advertisers they accept
The cost of each banner, click, the number of banners, plus other technical details.
Thrive will use artificial intelligence, which will accumulate, integrate and process data collected by the platform.
In the Thrive blockbuster, the Proof of-Stake algorithm will be used - the method of protection in crypto-currencies, in which the probability of the participant forming the next block in the block is proportional to the share that the units of this crypto currency belonging to this participant are from their total number.
Thrive Labs consists of two types of software packages. This is a software package for data collection and a client software package.
The software package for data collection needs includes:
A JavaScript file that counts reviews of publisher visitors for a reward and collects data
browser extension: available for major browsers, allows the user to receive reward during navigation (1.5 Euros per 1 GB).
mobile behavior monitoring browser on iOS and Android operating systems. Thrive Labs creates its own mobile browser based on the existing product from Chromium. The browser monitors the actions and behavior of the user, temporarily stores this data, and then sends it to Thrive Labs.
The client software package is the core of Thrive Labs blockbuster. Each client acts as a blocking node, which is identified by the coded address, and the main registry contains transaction data.
INFORMATION ABOUT TOKEN SALE:
Thrive Token Marking: THRT
Standard token: Etherium ERC-20
Total number of tokens: 200,000,000 THRT
Price of the token: 0,25 Euro (+ bonuses at different stages)
Hard cap: EUR 25,000,000
Started the stage of public sales: March 18 (bonuses up to 20%)
In case the sales volume reaches 95% of the hard cap, the hard cap increases by 10%.
The company will burn all unsold tokens. Also, the company will incinerate 20% of tokens from the received profit.
Once the Thrive block is created, the THRT tokens will be replaced with the own blocking Thrive currency in equal proportions of 1k1.
If the hard cap is achieved, the company promises to create: predictable retargeting, extended segmentation, an integrated exchange platform, a long-term NAM office, affiliates, an enhanced ad unit format, an ad search tool, advanced analytics, advanced DMP with fingerprint and more.
The distribution of tokens will occur as follows:
53% are sent to investors
17% remain with the team. It is important that these tokens are frozen for 2 years
27% are reserved and will be sent to the Thrive community
2% go to payments for Bounty company
1% is payments to advisers and partners. Tokens are frozen for 1 year.
Distribution of fees from sales of tokens will look like this:
57% will go to pay for the team, administrative costs, research
22% will be used for marketing.
13% are allocated for the development of business and consultants
4% for legal support
4% will be reserve funds for contingencies
FEATURES:
Payment to users. The company will pay for surfing the Internet.
A professional columnist. The community of reviewers ensures that publishers' websites will represent premium placement for the advertiser.
Monetization of the left data of the end user.
Efficiency. Thanks to the blockbuster one can make the advertising market better, more affordable, more economical for both sides: the advertiser and the user.
Reputation and reliability. Blokchein will create a transparent reputation system and protect us from fraud.
Accuracy and directivity. An innovative data management platform will allow better collection and analysis of information.
COMMAND:
Thrive Labs was created by We Boom LTD, a seller of services # 4 in Italy with a wealth of experience in digital advertising. In 2015, WeBoom LTD was mentioned among the top 10 AdWords advertisers in the field of digital advertising. The experience gained over the last ten years in the field of international and international marketing services in 9 international markets, guarantees reliable bases and the right combination of business skills to achieve the objectives.
PARTNERS:
CONCLUSION:
As the company claims, 80% of those surveyed are ready to join the Thrive advertising market, which is undoubtedly a positive development. Now the market of digital advertising is monopolized, Google and Facebook take more than 60% of this market, there must be a healthy competition and I believe that it will come from decentralized platforms. Among the important components of the company, the following points can be noted:
existing business
clear and understandable business model
the company has crossed the threshold of the soft cap and has already collected for sale € 8 101 128
really useful product
More information:
Website: https://ico.thrivelabs.io
Bitcointalk.org: https://bitcointalk.org/index.php?topic=2401702.0
Twitter: https://twitter.com/WeareThrivelabs
Facebook: https://www.facebook.com/thrivelabs.io
Telegram: https://t.me/thriveico
Linkedin: https://www.linkedin.com/company/18252884
Medium: https://medium.com/@thriveico
Author of the article:
Bitcointalk: https://bitcointalk.org/index.php?action=profile;u=1730814
0x7a02E0D7b1F2a805c69d1EF14ca5C19D07740165
Nice review of Thrive!