Photo by Alexa Mazzarello on Unsplash

Writing Truths

In the #writing world, we have a saying when we kill off characters or have to edit a piece until it bleeds.

When we do those things we are

Killing our darlings

Well, my friends, I have effectively slaughtered them. Although in this case, I'm referring to my website, brand, and content. Over the weekend I completely annihilated the structure I have built over the last 5-10 years. It was unbelievably liberating.

I have grown so much over this time period, what I had out in the world in regards to me and my epic skills, just wasn't cutting it anymore. So here I am rebuilding... rebranding... renaming and generally rehabbing my brands.

It's making me analyze every piece of what I have created to make a decision as to whether or not it stays in my world gets tossed out. It's kind of like a crazy #entrepreneur version of #springcleaning.

SO now I'm wondering...

• Have you ever been where I am?
• Did you take a machete to everything and level it in one fell swoop?
• Did you have fun rebuilding? (#spoileralert... I am!)
• How does your brand/content feel now?

I've spent not being comfortable with mine and I'm not ashamed to say it out loud. Not being in love with the brand you are working so hard to build... blows, to put it mildly.

But enough of that for now. I am sooooo excited to be rebuilding and breathing new life into my work.

Feel free to #comment #ask #questions or share your #opinion in the comments. :) Tell me what you are working on :P

-Gael

P.S. You can check out the new digs here.