Exactly my wishful thinking as well, and what @timcliff said in reply. I've referred 5 new users so far - 3 on my recommendation who are poking around now, 2 I had to walk through it all in person! It wouldn't hurt to see some kind of long-term residual from that (other than their potential upvotes..)
BUT I have to say this as well : in my enthusiastic telling people about Steemit, I always throw in "it's not MLM or ponzi and you can't "sign up under me" so that's not my motivation for telling you about it... It's just awesome and I think you could do well!" So maybe losing that "selling point" is not a great idea.
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One other thought too (in favor of the more generic recruitment program) is that celebrities are not necessarily the best/only group to focus our recruitment efforts on. There are a lot of other types of users who would bring a huge amount of value to Steemit. I know that celebrities help with publicity - but in my opinion we are overvaluing what they bring to the community over other types of recruitment.
I agree. That is my main reason against it too.