If the goal is promotion of the content, it sounds like the ideal would be to avoid getting destroyed by the search engine algorithms via penalties while showing the content both on the origination site and on Steem. Embedding the content sounds like it could work, like the plugin described by tinfoilfedora below, but are reminiscent of hotlinking. So, would that mean that if the originator site is hacked, the content shared could be changed within Steem and potentially prove problematic for maintaining quality content in perpetuity (via blockchain)? Going back and updating content to maintain relevancy is quite popular so, would there be versioning within Steem to keep "snapshots" of the content with a time stamp? What about reverting back to a previous state of this content? :-S